Identifying the Market

     As I’d gone through the process of thinking about, and then writing, stories over the years, I’d asked myself the question many agents and publishers say that authors are to consider: “Where does your work fit in the market?”

     Many books / websites / interviews from these professionals and many trade discussion boards assure authors that this is something all writers are supposed to think about, especially if they hope to get their work published by a publishing house. Authors are supposed to identify the single genre of their work, understand the demand (or lack thereof) for that work, and then associate their work with other works already on the shelf.

     I once found myself troubled with those requirements. Yes, authors should be able to determine such basics as the genre, I told myself; yet, I hated to associate my work with those of others ( “My book falls between This and That on the shelves.” or “It’s a cross between This and That.” ), never mind that those other works obviously passed enough hurdles to actually land on the bookstore shelves.

     It was vanity, I suppose, to not want to label oneself or link one’s work with that of another, even though so very many stories are revisions and offshoots of others — or greatly influenced by them. We just don’t ever want to admit it.

     So I was forced to recognize that even if one didn’t want to stamp a label on her work, it is an inevitable necessity. How is the agent or publisher to know what they’re being asked to consider if the author herself fails to identify her work in a clear and concise manner? They can’t, obviously, without reading it. Therefore, the author would be asking people with very limited time to find the answer on their own without her help.

     Good luck, I figured. The request wasn’t so invasive, after all.

2 replies
  1. Rebecca Laffar-Smith
    Rebecca Laffar-Smith says:

    We’re often faced with these sorts of dilemmas. You don’t really need to compare your own work between existing books. I cringe when I hear someone say, “She’s a young, version of Nicole Kidman.” I know, media switch there, but seriously, you can’t compare people with each other, it doesn’t work. There is no one in he world who could really be a young version of Nicole, Angelina, Avril etc. They’re unique.

    In the same way I think each book is unique. No two authors are alike. The only real reason to consider the books yours could stand beside is so that you can capture the existing audience of those books. It sounds much better to say, “If you loved such and such you’ll love this book because…”

    *sighs* Marketing is seriously something that will do my head in. I think I’ll have to make sure I hire myself a full-time PR consultant to deal with that. Just tell me where to stand, what to sign, and what time I can go home so I can get back to writing. 😉

  2. Silvia
    Silvia says:

    Too funny! Just have your people call my people and we’ll work it all out! 🙂
    Actually, it would be wonderful to not have to think about the marketing and PR side of things, but, as you said, *sigh,* we must.

    I also really like the “If you loved this book, you’ll love…” because gives a reader somewhere to turn without making anyone feel that the latter is a poor copy of the former.

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