I had an interesting conversation with a friend about “crashing” books and how we don’t recommend it for self-published authors. Crashing is an industry term for publishing on a timeline waaay faster than the norm. An example might be rushing to publish an exposé ahead of an election.

Big publishing houses have the resources to rush manufacturing and market the title on a shortened timeline. But most individual authors don’t have said resources. The thing is, they can publish quickly. But gaining marketing traction? Oof, tall order. In today’s media landscape, it’s hard for seasoned marketing teams to get eyes on their titles, and they’re juggernauts, comparably. It’s much harder for a single person to draw attention without help or major lead time.

Soooo, yeah. If you’re thinking about self-publishing your book and want to push the outer boundaries of the normal timeline, weeeelll, you could, but I wouldn’t recommend you give yourself that heartburn. My two cents.

Write on, Loves.